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Since the beginning of the 21st century, China’s auto industry has developed rapidly. However, behind the prosperity, we have found that more core technologies are still in the hands of international auto giants, and domestic companies are acting as a “material processing†role. , So car executives began to be pressure from all parties, "the independent brand" the name "pop".
Against this background, in addition to the original Geely and Chery, various large-scale joint ventures have also threatened to launch their own self-owned brand models. However, due to input and technology, independent brands can only be “supporting roles†in the market. In order to develop our own automobile industry in China, we should not just stop chanting slogans. We must develop our own brand models, and we must also increase our technology and quality. Therefore, Chinese self-owned brand models also call for a "model car" that meets the market environment.
So what standards do the "model car" meet? This standard is not set by the author, nor is it set by the car manufacturers, but is determined by a large number of consumers and markets. Through the visit, the author finds that the hot-selling domestic models on the market are There are several common features: reasonable price, large-power low-displacement, trend-compliant design, as much internal space as possible, high security, excellent quality, and environmental performance in line with social development.
Looking around the market, there are almost no independent brand models that meet the above conditions, Geely, Chery, BYD, and Lifan. The production of these self-owned brands has not yet taken too long into the automobile production field, coupled with the international standards are not very sufficient, making the model The competitiveness is not strong, and the FAW Pentium that was just launched has its engines, transmissions, chassis and other important systems all come from the Mazda6. Strictly speaking, Pentium is not the product of independent research and development by Chinese cars, so which company can produce it? Consumers like the inexpensive "demonstration car" and the "car model" that Chinese autos want to enhance their independent innovation ability?
The pillars of China's auto industry such as FAW, Dongfeng, SAIC, Chang'an Automobile, GAC, and NAC, due to their hardware and software conditions, they should bear the brunt of the development of "demonstration cars", while Dongfeng and GAC have no time to develop their own brands, SAIC Motor. It is hard to say that with the introduction of Luohe technology by NAC and how many new products they put into production, Changan Automobile has always devoted itself to the research and development of its own brand. However, the lack of experience in cars makes the newly listed Landwind fashion market reflect the general situation. “The bossâ€â€”FAW Group has become the focus of attention. Inside FAW Group, Tianjin FAW, as the production base of its own-brand economy car, has achieved over 1 million sales of Xiali models with nearly two decades of experience in the car industry. , Production of China's first "demonstration car" Tianjin FAW (Tianjin FAW blog, Tianjin FAW News) shoulders heavy responsibilities.
Indeed, Tianjin FAW also did so. At the Shanghai Auto Show in 2005, the author saw the self-developed models code-named C1 and D1 launched by Tianjin FAW, and it was recently announced that the C1 sedan, which was named "Weizhi," had already gone offline. It will be listed in September. From the information I learned earlier and the situation of the "Weizhi" model disclosed by Tianjin FAW, the car has a "model car" image.
"Demonstration" not only represents the "Weizhi" model in line with the current market's high demand for family cars, but also represents an era. This era can truly enjoy the achievements of the automotive industry for consumers. For Tianjin FAW, the downline of the "model car" Weizhi is a new breakthrough after the "Tianyi merger." For Chinese industries, it is clear that the national auto companies can finally have equal dialogue with international auto giants and can develop. To build a world-class automotive product, on this basis, we must not only build a model vehicle in China, a model vehicle in Asia, but also build a global demonstration vehicle.
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