·Automotive market O2O mode is very important to grasp the user's psychology

·Automotive market O2O mode is very important to grasp the user's psychology

Car maintenance platform e maintenance, Carradine, EasyJet, car geek, Fushang car, etc. have received multiple rounds of investment, seemingly simple business model, but no one knows before, perhaps we have thought about this How good the model is, this model is an inevitable trend in the future development, or .... but there are already many platforms that have become the focus of hot discussion. On the surface, placing orders through the Internet and mobile internet products can also be carried out by telephone, making reservations for models, projects, time, and places. The maintenance platform is equipped with relevant tools and supplies on-site service according to the specified time. The whole process DV recording , dozens of vehicle inspection services are sent out, maintenance time is about 40 minutes, settlement is completed, vehicle inspection report is returned, and the service is over.
The maintenance platform is only at least 60% more than the 4S shop in terms of working hours and materials. However, the on-site service, the third-party maintenance platform will charge the user service fee of 100-200. For the author polo, the 4S shop is small maintenance. The price is about 300+ (the oil is for the public oil + machine filter). If you make a telephone appointment before the maintenance, the whole journey takes about 60 minutes, including the car wash. If I choose third-party platform door maintenance, if polo uses Castrol more than 100 oil + machine filter + more than 100 door-to-door service fees, in fact, and 4S shop price is similar, which does not include car wash, of course, the author is also from a second-tier city The standard example shows that 4S stores are relatively more secure. Simple data comparison, as for the more cost-effective, you need to measure it yourself. PS: It is possible that a third-party platform will not have a car owner below 10, for example.
Today's third-party platforms for car maintenance are born in first-tier cities. From the perspective of O2O, private car owners living in the city basically have Internet, APP and other related operations. If you switch to a second-tier city, can the so-called O2O model be implemented? Private car owners in second- and third-tier cities are generally experiencing a problem. Basically they just don’t read it or learn it as news. Even if they don’t even look at it, my car has a problem. Go directly to the 4S store. Why do you want to download the app through your mobile phone? WeChat attention, Shangguan.com, follow the prompts step by step? It is too cumbersome for them, so will such users become users of third-party platforms? The author has done research, such users, as a third-party platform, we need to induce them through a variety of free, that is to say, seize the user's greedy cheap heart.

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