Auto companies announce 2013 sales plan

As the 2012 car sales battle came to an end, car companies began to put into non-stop combat in 2013. Many car companies have already announced 2013 sales plans, including VW, Toyota, Beijing Hyundai, and Dongfeng Yueda Kia. Shenlong Motors, Geely Automobile, Great Wall Motors, Guangzhou Automobile Passenger Vehicles, and Haima Motors. In addition to Toyota and other major mainstream car companies, the target is more conservative, most of the mainstream car company growth is expected to be about 10%, especially the small plates of individual brands even proposed a multiplication plan.

General targets are cautious year after year, but are over-performing each year
The martial arts inside the martial arts are generally deeper and more stable. The car company's boss Shanghai GM is also the same.

Last year, Shanghai General Motors once again won the top spot with sales of over 1.39 million vehicles, achieving a year-on-year growth of 13.1% and three consecutive years. Before that, Ye Yongming, general manager of Shanghai GM, once mentioned that in 2013, it will definitely exceed 1.45 million vehicles. If this calculation is based on the expected increase of only 4.3%, it is too conservative and cautious.

The news that the reporter learned from the Shanghai GM executives is that the final goal of this year has not yet been finalized and is still being discussed.

The goal of Shanghai GM in 2012 is 1.3 million vehicles, which is expected to increase by 5.7%. The result is 1.39 million vehicles, an increase of 13.1% year-on-year. In 2011, Shanghai GM’s target was 1.15 million vehicles, an increase of 10.8% from the same period of last year. The result was 1.23 million vehicles. Increased by 18.5%. Each time more than 7-8 percentage points more than the conservative goal, this year will surely have a beautiful report card out.

FAW-Volkswagen Triple Jump Shanghai Volkswagen "Leaf Valley"

The goal of FAW-Volkswagen in 2013 was 1.5 million, an increase of 10.29% over the same period of last year. At present, Shanghai GM has not announced its target. FAW-Volkswagen's planned sales this year are temporarily ranked first among the announced car companies. If FAW-Volkswagen can really top this year, FAW-Volkswagen will achieve a triple jump from third to first in three years. In 2012, FAW-Volkswagen sold 1.36 million vehicles, an increase of 32% year-on-year, ranking second after Shanghai GM. In 2011, FAW-Volkswagen sold 1.035 million vehicles, which was the third largest in the industry.

Shanghai Volkswagen's expected growth this year is close to FAW-Volkswagen, which is 10.94%. The target sales volume is 1.42 million units, which is an increase of 140,000 units from last year's 1.28 million units. However, after the SAIC Group announced its production and sales data in December, Shanghai Volkswagen was suspected of leaving the grain to this year. According to data released by SAIC, Shanghai Volkswas sold 74,900 vehicles in December, down 28.6% year-on-year. According to Shanghai Volkswagen's performance last year, the possibility of a sharp drop in the last month is very low. The only reasonable explanation is that Shanghai Volkswagen left the extra sales outside the 2012 sales target for this year, so that it can be used in 2013. The data for half a year is better. Shanghai Volkswagen's external sales of 1.28 million vehicles in 2012 exactly coincided with the task it had proposed at the beginning of the year. There was no more, but from the drop of 28.6%, at least 30,000 "potatoes" were hidden this year.

Japanese generally remain cautiously optimistic

Beijing Hyundai Motor sold approximately 860,000 vehicles in 2012, which was 560,000 more than expected. This was an increase of 14.86% from 2011, far exceeding the original 8.1% expectation. With the help of Xinshengda and the number of sales in 2012, Beijing Modern’s courage this year is even bigger. This year it is ready to dry up to one million vehicles in one breath, and the target will increase by more than 16%. Another Korean company, Dongfeng Yueda Kia, completed 480,000 vehicles last year. In 2013, its sales target was locked at 520,000, and its target growth rate was 8.3%. However, it is not Dongfeng Yueda Kia’s bearish outlook for its own company. Last year, Kia also enjoyed a good rise in China. The problem was that production capacity could not keep up. At present, the capacity release of the first and second plants has reached the upper limit. The third factory will have to wait until 2014 to start production.

Compared with the Korean system, the Japanese department that suffered Waterloo last year was generally cautiously optimistic about this year's target. Both Toyota and Dongfeng Nissan have sales targets of 1 million units in 2012. It is no longer difficult to achieve the original target. However, since September last year, the sales volume has rapidly declined. Finally, Toyota produced 840,000 units, and Dongfeng Nissan did not It can exceed 800,000 vehicles. In 2013, Toyota’s target was 900,000 units, a year-on-year increase of 7.1%. However, Toyota’s sales volume in China is also a new record if it can achieve compliance. Dongfeng Honda's goal this year is to pump 300,000 vehicles, an increase of 6.38% compared with 282,000 vehicles last year.

Although Dongfeng Nissan and Guangzhou Automobile Honda have yet to propose sales targets for 2013, from the current rapid recovery of the sales of these two companies, it is expected that the target setting will remain optimistic in caution. It is reported that Dongfeng Nissan had more than 80,000 dealer order orders in December last year and has returned to normal levels. For GAC Honda, which will replace all its products in 2013, it will resume two shifts of production in mid-January, and the 2013 gains are equally optimistic.

The Great Wall Geely is expected to grow at a rate of over 10%. Individuals will be "playing big" this year.

In 2012, Great Wall Motor completed 620,000 vehicles, an increase of 28% year-on-year, and exceeded the annual plan of 600,000 vehicles. However, it has always been the style of the Great Wall. Despite the rapid increase in sales volume, the Great Wall’s target for 2013 is only 700,000 units, an increase of 12%. The rapid growth of the Great Wall depends on the sales of Haval products. It is reported that Haval's sales increased by 71.0% year-on-year last year.

Geely Automobile also achieved a good 15% year-on-year growth in 2012, totaling sales of over 480,000 vehicles, exceeding its expected mission. In 2013, Geely hopes to achieve a year-on-year growth rate of 15% faster than last year, aiming at an annual target of 560,000 vehicles. It is worth noting that, whether it is the Great Wall or Geely, the export volume of automobiles has already accounted for 15%-20% of its total volume. Whether this year can achieve its goal, and the export completion situation is decisive.

The independent brand with a relatively small total amount of trays even proposed a multiplication plan. For example, Huatai Motors’ target for 2013 is 100,000 vehicles, which is twice the amount completed in 2012. Huatai’s confidence comes from the current average monthly growth of 30%-40%. The target for GAC passenger vehicles is also double this year, from more than 30,000 vehicles in 2012 to 65,000 vehicles in 2013. Through the introduction of new products and increasing overseas export development efforts, Guangzhou Auto's passenger vehicle to achieve the target pressure is not large.

In addition, the goal of Haima Motors in 2013 is to increase by at least 50%. For hippocampus, which is a bit difficult for the completion of the 150,000 plan target last year, it is a bit radical, but the hippocampus is also expected to be based on this year's large-scale launch of new products. Dongfeng Fengshen’s goal is to increase by 66.66% year-on-year to 100,000 vehicles. The goal of Changan Microbus is set at 800,000 vehicles, which is expected to increase by 30%.