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From an objective point of view, the haze fermentation has brought about explosive growth in the air purification industry, and the air purifier has become the darling of the market. At the same time, with the frequent occurrence of water pollution incidents, the demand for water purifiers has rapidly risen, becoming a new ground for home appliance companies.
For a long time, China's water purifier market penetration rate is not high, compared with the 70% penetration rate of domestic water purifiers in developed countries such as the United States and Japan, China is still less than 15%. Although the domestic water purifier market penetration rate is still not very high, the prospects for the water purification industry are considerable.
"Water efficiency front runner action plan", "reverse osmosis water purifier limit values ​​and water efficiency grade" and other documents have been issued, indicating that the water purifier industry to standardize and standardize the development. For water purifier manufacturers, in the market competition with severe homogenization competition, it is necessary to increase R&D and market investment in order to win the favor of users.
Frequent chaos in the industry Market supervision needs to be strengthened
Throughout the development of the status quo, more and more companies want to share the water filter this "cake." It should be noted that while the industry is developing rapidly, it has also experienced many problems on a daily basis. Inconsistent quality, disorderly branding, low industry concentration, and imperfect after-sales service are all factors restricting consumers to purchase domestic water purifiers.
Previously, in the random inspection by the Ministry of Health, it was found that 11 kinds of water purifier products failed the test, and unqualified items included excessive arsenic, excessive number of colonies, and failure to remove organic substances. In addition, the market phenomenon of price confusion is particularly prominent in the water purifier industry. All kinds of businesses are happy, even playing a healthy concept rich in oxygen ions, activity, "can be anti-cancer", "freckle", "beauty" and other propaganda has also become a means for businesses to increase product prices.
It is not difficult to find that the water purification industry has entered the "high-speed road" for development, and government supervision is very necessary. However, if the supervision is lacking, it will be difficult to standardize the development of the industry. Therefore, consumers are urged to participate in market supervision in the future.
Advanced strategy layout Depth focus on user needs
According to statistics, the permanent population of the cities below the tertiary level in China exceeds 50% of the total population of China. The water treatment conditions in these areas are poor, and consumers are paying more and more attention to drinking water. The three or four-wire market, as a key area for the centralized development of water purifiers, will surely become the biggest growth point of profit for the water purifier industry.
In fact, the current consumer demand for safe drinking water is far higher than price sensitivity. With the increase in the level of consumption, the water purifier market is becoming more and more advanced and green. Product features are developing toward large throughput, long life, high water-saving, and intelligent. This is also a functional product that consumers demand. The improvement of the technical level will bring new changes to the water purification industry.
For the water purifier companies themselves, actively building brand image and changing users' negative consumption impressions, starting from the aspects of quality, technology, and after-sales service, it is of primary importance to promote the healthy development of the industry. From a sustainable development perspective, cooperation within the industry is far greater than competition. It is also a good strategy for the development of the company to join forces with the companies in the industry, leverage each other's strengths, cooperate with each other, and ultimately achieve a win-win situation.
Water purifier industry advances rapidly and strengthens market supervision
The industry has a bright future. It is ushering in an accelerated "shuffle period."