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Under the new normal, LED lighting companies should actively embrace the "new economy"
At the two sessions this year, the new economy was first written into the government work report. When Li Keqiang worked with the economic and agricultural CPPCC members to discuss state affairs, he even mentioned the new economy eight times in his half-hour speech. In the keynote speech at the 2016 Annual Meeting of the Boao Forum for Asia, Premier Li Keqiang mentioned the new economy six times. Such a high frequency of repeated emphasis, the new economy If the top ten keywords in the Chinese economy in 2016, the new economy is undoubtedly the key and core of the top ten keywords. At the two sessions this year, the new economy was first written into the government work report. When Li Keqiang worked with the economic and agricultural CPPCC members to discuss state affairs, he even mentioned the new economy eight times in his half-hour speech. In the keynote speech at the 2016 Annual Meeting of the Boao Forum for Asia, Premier Li Keqiang mentioned the new economy six times. Such high frequency repetition emphasizes the importance of the new economy in China's economic reform and industrial transformation and upgrading. On a macro level, the new economy is a new economic phenomenon that is based on the information technology revolution and institutional innovation, with sustained economic growth, low inflation and low unemployment, and the phased characteristics of the economic cycle are obviously weakened; From a microscopic point of view, the new economy is essentially a knowledge economy. It is a business management model based on the information technology revolution with technological innovation as the fundamental driving force and intellectual resources as the core. The author focused on the new economy at the micro level. There are three main characteristics of the micro-new economy: First, companies are increasingly focusing on transferring value from tangible assets to intangible assets. The activities of enterprise expansion are more and more frequent. Compared with the old economic era, they pay more attention to the use and control of intangible assets, and at the same time pay more attention to the value brought by intangible assets. For example, Marriott is a world-renowned hotel management group that never builds a hotel or owns any hotel entity, but is solely responsible for hotel management. At the same time, companies like SaraLee not only create brands, but also want to own brands, they are brand owners. Such companies not only do not organize production, but also rarely invest capital in fixed assets, they pay more attention to the management of the brand. Second, the value shifts from the company that provides the product to the one that not only provides the product but also provides a low-cost and highly personalized product, or a company that can provide problem solutions. For example, the world-famous DELL company sells computers that can be assembled according to the requirements of each customer, achieving a high degree of personalization, and at a relatively low price; IBM provides customers with solutions to problems, they have a set of processes At any time, we can solve all kinds of difficult problems encountered in the course of product use, and accept all kinds of consultations from customers. Third, companies can easily and quickly reduce costs and operational risks through data management, which is another important feature of the new economy. Fortunately, in recent years, we have seen more and more lighting and lighting companies actively practice the new economy. Some of them are slowly transitioning from traditional manufacturers selling products to lighting solutions providers, such as Huizhou. Xidun Lighting; some enterprises pay more attention to the operation and management of intangible assets, and increase brand building efforts, such as Xiaolin's Mulinsen; some enterprises make full use of the big data provided by the Internet platform to develop new products and innovate marketing, such as Shanghai's Ao Duo lighting; other enterprises use the Internet's thinking mode to integrate resources from all walks of life to create a new service platform, and strive to solve the ancient town lighting lighting industry for many years of indulging (shipping and paying collection problems), such as Yunyun Logistics The fearless pioneers have a certain distance from success, but what is certain is that they are walking on the road to success. All in all, under the new normal, lighting and lighting companies must actively embrace the new economy and create a new path. Otherwise, everyone will be stuck in the traditional national road of manufacturing products and selling products. No matter how anxious you are, you can't speed up.
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