Times Gives Beijing Motor Show's New Mission

This time, the Beijing auto show with the theme of "innovation and change" did not disappoint. Under the new normal state of slowing market demand and intensified corporate competition, the current Beijing Auto Show bears the new mission given by the era, comprehensively displays the development status of China's auto industry, and gives new technologies, new trends, and new patterns for the future of automobiles. Clear forecast. In addition, this auto show is trying to get rid of noisy, return to the true attitude of the car is also commendable.

In fact, affirming the value of this year's Beijing auto show is not because of how unique it is from the previous auto show, but because the auto industry is now in a critical period of transformation and upgrading and the convergence of new and old business conditions. Previously, the confrontation between the new and old formats has never been so straightforward; the rise of new technologies has never been so rapid; the changes in consumer demand have never been so diverse; competition among enterprises has never been so full of uncertainty. Therefore, after the arrival of an international A-class auto show with a wide range of influence, we need to find the answer.

In this auto show, independent brands of high-end models have emerged one after another. For example, Changan Automobile has introduced the medium and large-sized SUV CS95; Guangzhou Automobile Chuanqi has introduced seven mid-size SUVs, the GS8, and the C-class sedan GA8, which was listed before the auto show. If the seven-seat MPV GM8 is to be launched in the second half of the year, Chuanqi has already been in the car. The SUV and MPV markets completed the layout of high-end products; the Red Flag brand also launched two concept cars and announced that it will launch 8 products by 2020. In addition, SAIC, Dongfeng, Beiqi and other major groups are also strengthening the layout of high-end products.

If "high-end" is the key word of the auto brand of this auto show, then the comprehensive promotion of localization and differentiated competition is an important feature of multinational companies. This year's auto show, the three high-end German brands are exhibiting their masterpieces. Audi's new A4L, BMW's new X1 and Mercedes-Benz's new E-class are the latest products developed and designed for the Chinese market. Compared with the previous model, the new car is more fit. The actual needs of Chinese consumers. In addition, new cars such as Ford Mustang and F150, Nissan Simma, Mazda CX-4, Toyota's new generation Prius, and Jeep Freeman also attracted a lot of attention. Although the positioning of these models is relatively small, they show the essence of design and core technologies of their respective brands, and will become an important force for multinational companies to compete for differentiation.

The independent layout of self-owned brands and multinational companies is the new task under the new normal and given to them by the changing Chinese auto industry. Today, the eyes of self-owned brands and multinational corporations are no longer just one another, and the numerous Internet builders have come under attack and they have to be "vigilant."

At this year's auto show, new models of the LeSEE concept car, the SAIC Roewe RX5, the FF ZERO1 concept car, the future K50, the singularity car and other internet capitals have attracted attention. Compared with the state of “still holding a half-covered face” at the Shanghai Auto Show a year ago, Internet builders have gone from behind the scenes to the stage and received extensive attention. In the coming years, a number of models with Internet genes will be put into production soon, and competition will continue after the Beijing Auto Show.

In the future, the competition between Internet car makers and traditional car companies will in the final analysis be product competition and technological innovation competition. To this end, many traditional car companies began to solidly promote the exploration and implementation of intelligent network technology. Before the Beijing Auto Show, two Changan unmanned cars rushed to Chongqing from Chongqing. The two cars and the technology and ideas behind them became a major attraction of this auto show. In addition, BAIC set up a driverless experience area outside the pavilion to simulate actual road scenarios and further test the maturity of driverless technology.

Compared with the “heat-blowing” of smart cars, new energy vehicles have been “cooled down” at this year’s auto show. The concept car that sprang up after the previous auto show disappeared, and more models were developed for existing products. At the same time, the technical content of new energy vehicles is steadily increasing. Whether it is the driving range or vehicle safety, and the work and handling of vehicles, there has been a noticeable improvement over the past.

In addition to the three major aspects of traditional automobiles, smart cars and new energy vehicles, during the current Beijing Auto Show, the "2016 China Auto Forum" sponsored by the China Association of Automobile Manufacturers has also become a prize for color. The forum provided a platform for in-depth communication for automakers. The competent authorities such as the Ministry of Science and Technology and the Ministry of Industry and Information Technology set the tone for the development of the industry. Experts and scholars from all walks of life provided the pulse for the industry, and senior corporate executives put many practical problems on the table. The organic combination of “exhibition” and “huihui” will build a more three-dimensional stage for the auto industry.