[The slowdown in sales growth is due to the weakness of the overall demand of the domestic auto market. At the same time, the increase in imported auto models has further spurred the original imported auto market] Lithium Ion Battery Additives,Lithium Ion Battery Additive,Electrolyte Additive Agent,Electrolyte Additive Jiangsu Zhongluman New Material Technology Co., Ltd , https://www.zlmchemical.com
"Everyone thinks that selling imported cars makes money. In fact, with the expansion of the proportion of imported cars, small trade cars have entered in large quantities, and now the imported car market is getting worse and worse." A dealer who runs the imported car business once worked. I complained to the reporter of China Business News. At the moment, as Porsche dealers are overwhelmed by the “anti-water†and imported mass dealers who are asking for subsidies due to the loss of mud, the original appearance of the imported car market is also being stripped.
"From the perspective of bicycle profit, the profit of imported cars is generally higher than that of domestically produced models. However, with the increase in the proportion of domestically produced models of major automobile brands, dealers who simply operate imported cars can also provide models for consumers to choose. Gradually reduce, resulting in the loss of resources." An analyst who asked not to be named believes that, at the same time, in his view, with the release of parallel imported cars, the entire imported car market, especially parts and components The market may face even greater challenges.
According to the forecast of SINOMAC, in 2015, the growth rate of the domestic imported car market will slow down to about 10%. At the same time, if the localization time of some imported cars is advanced, this figure may fall below 10%. The lowest growth rate in 5 years. In this context, the adjustment of imported car companies is one of the top challenges facing them in 2015.
The increase in the speed of imported cars or the five-year minimum of the imported car market to slow down the shift does not begin at present. In fact, since 2014, the domestic imported car market has experienced a slowdown in sales and high inventory. Statistics show that in the first 10 months of 2014, China imported 1.172 million vehicles, a year-on-year increase of 25%, but at the same time, the cumulative sales of imported cars in the first 10 months was only 980,000, a year-on-year increase less than the import volume, only It is 20%. Not only that, during this period, the growth of imported car sales increased rapidly: the sales volume of imported cars increased by 27% in the first quarter; in the second quarter, this growth fell to 23.5%; the third quarter fell sharply to single digits of 9.9%; in October, Then it dropped further to 2.7%.
The slowdown in sales growth was due to the weakness of the overall demand in the domestic auto market. At the same time, the increase in imported auto models has further spurred the original imported auto market. Statistics show that during 2013, the cumulative sales of four imported cars including Audi A31.4T, Audi Q3, BMW X1 and Volvo S60 reached 45,000, which accounted for more than the sales volume in the entire imported car market. 4%, and in 2014, with the domestic production of these models, this part of the original contribution to the imported car market is naturally “lossâ€. According to incomplete statistics, in 2015, including the Infiniti Q50 and QX50, Ford Sharp, Land Rover Range Rover Aurora, Cadillac ATS and Volvo XC60 will be included in the domestic camp, in this context, the size of the imported car market will be further reduced Small, statistics show that the above models sold nearly 92,000 vehicles in the first 10 months of 2014, accounting for 9.6% of the imported car market.
Therefore, in a recent report released by SINOMAC, it said that the growth rate of the imported car market will further slow down to about 10% in 2015, and if the domestic production process of imported cars including the above models speeds up, then this increase The speed will be further reduced, or the lowest state in 5 years.
Structural adjustment is inevitable. In this context, imported car manufacturers are also actively deploying and making adjustments. At the beginning of the year, Shenlong Automobile Co., Ltd. became the exclusive import distributor of the Peugeot Citroen Group Peugeot brand and Citroen brand in China. The Peugeot imported car business was also officially incorporated into the Dongfeng Peugeot management system.
"Incorporating imported cars into the sales channels of domestic cars is an adjustment that imported car manufacturers have been forced to make in recent years." The analysts told reporters. On the one hand, as more and more imported cars are made in China, dealers who simply operate imported cars have lost their advantages in terms of the scale of their products. Taking the above-mentioned popular imported cars as an example, they are currently the best-selling models in their operating systems. Only the Touareg, Beetle and Scirocco are difficult to meet the needs of more consumers. For this reason, compared with domestically produced cars, imported cars are slightly lagging behind in network expansion and sinking, and they are connected to domestically produced vehicles. Obviously this short board can be avoided. For this reason, at present, apart from independent importers, the brands of other joint ventures in China have almost merged channels. “The benefits of channel consolidation are obvious, but in the process of integration, they also face a series of problems.†According to the above analysts, “If the above-mentioned importing public, to further expand the sales scale, the Volkswagen imported car was included in the distribution system of Shanghai Volkswagen. As a result, internal dealers are dissatisfied, which in turn leads to channel fluctuations." Not only that, but in his view, after the grid connection, it is also a kind of “killing†for the brand independence and “character†of imported cars.
Perhaps it is in this context that a small number of imported car dealers still choose to be independent of the network, and importing Kia is an example. "We are not blindly pursuing sales growth." Yin Zezhen, general manager of Kia Motors (China), said in an interview with the reporter of China Business News. Therefore, for Kia, there are different market positions for imported models and joint venture models in the Chinese market. In terms of imports, Kia basically introduces mid- to high-end models with benchmarking effects. In terms of joint ventures, it is mainly a medium-sized and cost-effective model. "For example, Kaizun K7 is imported by means of import, but K5 is produced and sold by Dongfeng Yueda Kia in a joint venture." Yin Zezhen told reporters.
The introduction of the model is due to changes in the market consumption structure. On the one hand, in the current import system, SUVs and MPVs are still growing rapidly, and on the other hand, with the release of two separate children, the 7-seat model suitable for large families is shared. Gradually popular in the market, in addition to Kia, including Jaguar Land Rover and Ford, all launched seven SUV models in China.
Some people believe that while the automobile market as a whole enters the adjustment period, along with the country's liberalization of parallel import policies and anti-monopoly become the norm, coupled with the tightening of the assessment of vehicle fuel consumption limits. In 2015, the imported car market will also enter a structural adjustment period. This adjustment will not only be reflected in the introduction of vehicles and the displacement structure, but also in the network layout and business policies of the car companies. To some extent affect the future market performance of the company.
·The growth rate of imported cars is likely to be reduced to 5 years.