Seize the Opportunity Law Car in the Rise of China

The French car has realized that it is now a good time to develop in the Chinese market. The continuous improvement of its brand strength and product strength has made the French car market more and more competitive in China. According to the statistics from the China Association of Automobile Manufacturers, in the first eight months of this year, the cumulative sales volume of Shenlong Motors was 454,300 units, a year-on-year increase of 28.6%, which was far higher than the overall passenger vehicle market growth rate of 10.7%. At the same time, sales of legal passenger vehicles in China in the first eight months were 467,700 units, which accounted for 3.75% of the total sales of passenger cars in the same period. Compared with the same period of last year, the market share of French cars also increased.

This year marks the 50th anniversary of the establishment of diplomatic relations between China and France. In addition to various cultural and artistic exchange activities, the Dongfeng Group’s participation in PSA Group at the beginning of the year has opened a deeper mode of overseas cooperation. In addition, the French luxury brand DS entered China last year. The French department car is in China. The momentum of development continues to be strong.

The Chinese auto market in 2014 was full of turning points and changes. At the policy level, with the “anti-monopoly” as an opportunity, the entire Chinese automobile industry policy is entering a new round of adjustment period; at the market level, although the total amount has remained stable. The momentum of growth has been changing, but the structure of different models and levels is changing. As for the products, as the demand of China's auto consumption market changes, the competition among auto makers has become increasingly fierce.

On September 19, at the China Automotive Market Development Trend Forum with the theme of “French Cars • New Opportunities and New Challenges”, Luo Lei, Deputy Secretary-General of the China Automobile Dealers Association, said that Fukang was the “oldest” of the Chinese auto market. "A member of the law, the French car started very early in China, but after ten years of development, the French car compared to the same period into China's German car has lagged behind a lot. However, Luo Lei pointed out that the French car has recognized that it is still a good time to develop in the Chinese market. Its brand power and product strength have continuously improved the performance of the French car in the Chinese market has become increasingly competitive.

According to statistics from the China Association of Automobile Manufacturers, in August this year, Shenlong Motors sold 56,000 vehicles, an increase of 41.01% over the same period of last year. In the first 8 months, the cumulative sales of Shenlong Motors were 454,300, a year-on-year increase of 28.6%. The overall passenger car market growth rate of 10.7%. At the same time, in the first eight months of this year, the sales of legal passenger vehicles was 467,700, which accounted for 3.75% of the total sales of passenger cars. Compared with the same period of last year, the market share of French cars also increased.

Liu Ming, director of the Automotive Industry Division of the National Information Center, pointed out at the forum that China currently has only 93 cars for 1,000 people. Despite the pressure of energy, environment, and transportation brought about by the imbalance of super car ownership and market development, it does not change the trend of rapid market growth. The auto market still has a large room for growth.

In addition, Liu Ming analyzed that since 2007, China's passenger car market has shown a trend of consumption upgrade, and the demand for high-end and differentiated is obvious. In the process of selecting cars, the role of consumer preferences has increased, and the brand, quality and variety of automobiles have increased. Concern increased.

Liu Ming believes that the legal vehicle of China has grasped the trend of development and changes in the Chinese auto market, and has enhanced its competitiveness and market performance through high-end and individualized efforts.

According to Jiang Zhongjun, Director of Customer Service at JDPower China, “The improvement of the satisfaction of the Dongfeng Peugeot and Dongfeng Citroen, the main representatives of the French-owned cars, has helped the sales of the French-owned cars.” He thinks this is a French-language car. The rise of some "invisible" reasons. It is reported that in August of this year, Dongfeng Peugeot won the #1 mainstream brand of JDPower China After-Sales Service Satisfaction Index (CSI) for the second consecutive year; Dongfeng Citroen won the first place among the mainstream brands of China Automotive Sales Satisfaction Survey (SSI).