Relying on the platform, the ancient town lighting, take the transformation and upgrade road

Relying on the platform, the ancient town lighting, take the transformation and upgrade road


Relying on the platform to seek transformation, the city promotes new development. The town is dominated by lighting. The town is located at the intersection of Zhongshan, Jiangmen and Foshan (Shunde District). It covers an area of ​​47.8 square kilometers, with a resident population of 150,000 and a non-resident population of 8 Million. In the development of the lighting industry for more than 30 years, the industrial output value of Guzhen Town has grown by more than 10 per year. It has many resounding business cards such as China Lighting Capital, National New Industrialization Industrial Demonstration Base, and National Civilized Town.
Nowadays, Guzhen Town, which is the leader of China's private lighting industry, has promoted the industry's high concentration, high technology and high value-added transformation by improving the R&D and marketing industry chain and using the public technology service platform with the support of governments at all levels. The upgrade is committed to creating a hardware and software environment that is in line with international standards. I am eager to share the bigger cake in the global lighting market and step into the ultimate goal of building the world's lighting capital.
The industry is highly concentrated and the square is 100 meters. Buying accessories, the ancient town is full of lights, and you can't find the place to eat. Talking about the lighting industry in Guzhen Town, Wei Hongrui, deputy secretary of the town government committee and town mayor, said that the lighting production and trade supporting industries in Guzhen Town are highly concentrated. There are more than 14,000 lighting enterprises in the town, and more than 3,000 enterprises including hardware and plastics for lighting. .
District Jinhui, director of the Publicity Office of the Guzhen Town Committee, told the reporter a story, which vividly reflected the high concentration of the lighting industry in Guzhen. Once, he tried to take his daughter to buy accessories in the ancient town and went home to assemble a desk lamp. From the lampshade, the light bulb to the wire, all the nearly 10 accessories, bought within a distance of 100 meters. District Jinhui smiled and told reporters that the high concentration of regional industries provided the necessary guarantee for the high-speed connection of the lighting and lighting industry in the R&D, design, manufacturing and sales of the Guzhen lighting industry, which is conducive to the reduction from the core technology research and development to the manufacture of spare parts. Cost, improve production efficiency, and provide great advantages for the development of the entire lighting industry. In 2013, the output value of Guzhen Town lighting industry reached 14.11 billion yuan, accounting for 75% of the total industrial output value of the town, an increase of 10.5.
The establishment of a rights protection center to enhance the R&D and innovation capacity of the industrial town's transformation and upgrading path, to follow the industry's smile curve to go. On this curve, the middle is manufacturing, the left end is research and development, the right end is marketing, the higher the value added to the two ends. The transformation and upgrading of professional towns will inevitably lead to high value-added R&D and marketing links at both ends. Wei Hongrui said that what the ancient town government should do now is to build a variety of public technology service platforms, guide lighting companies to go to the R&D and marketing ends, comprehensively enhance the overall competitiveness of the industry, and promote the transformation and upgrading of the industry.
The Guzhen Lighting Building, a double-tower office building with a total construction area of ​​60,000 square meters and a 25-storey building, is built by the Guzheng Government. It has a Guzhen Town Productivity Promotion Center in Zhongshan City, and there is a rapid intellectual property rights in Zhongshan (lighting) in China. The service platforms such as the Rights Protection Center and the Zhongshan University Industrial Group Guzhen Semiconductor Lighting Technology Research Center provide comprehensive services for independent innovation and research and development from the aspects of enterprise innovation technical support, testing services, and patent application rights protection.
Wei Hongrui said that in the application of intellectual property rights and the construction of a rights protection platform, Guzhen Town has gradually been in line with international standards, and the innovation environment is getting better and better. We invited an Italian design team to design in Zhongshan, but they were afraid that the product would be imitated and would not come. When we talked about cooperation last year, the designers saw that the ancient town had a special patent rights center, which had a high evaluation of the patent application and rights protection environment, and had already agreed to settle in the ancient town. Wei Hongrui said that this is just a microcosm of the ancient town's efforts to create an international production, research and development, marketing environment.
At the same time, the Guzhen Town Government has also established a good marketing platform for lighting companies by establishing sales hypermarkets, creating lighting streets, holding light fairs, and building a flagship store for Guzhen Lighting Online. This year, Guzhen Town will change the light fair that was held once a year to one spring and autumn, and will plan to build a new 3 million square meters lighting store in the future. Now the lighting store in Guzhen Town has begun to take shape. We strive to have a small success in three years and a big success in five years. Wei Hongrui said with confidence that the store currently under construction has 2 million square meters.
The production towns promote each other to upgrade happiness and beauty. In addition to the reputation of China's lighting capital, the national new industrialization industry demonstration base and other economic fields, Guzhen Town is also wearing a national civilized town, a beautiful national township and many other tops. Over the years, Guzhen Town has adhered to the urban development ideas of industrial synergy, perfect function and harmonious living, realizing the mutual promotion of industry and city, building happiness and beauty.
How to achieve the mutual promotion of production in the city? In Wei Hongrui's view, the key is to compile the overall plan for the entire urban industry and urban development, and strictly implement it. Now the planning for the town of Guzhen is still the one that was done more than ten years ago. In the future, there will be more than one green park in the ancient town. We have a spectrum in our hearts. Wei Hongrui gave an example. When planning, the local plan to build an ecological park with 1,000 mu of land near the town government. In recent years, with the development of the local economy, the plot has been continuously appreciated. If it is used as construction land, the value can be It has reached 10 billion yuan, but the government has unswervingly kept the green space and is preparing to build a park for the people.
Under the guidance of the concept of mutual promotion and upgrading of this kind of production city, Guzhen Town has been vigorously developing leading industries such as lighting, and has also increased capital investment in environmental remediation, community management, education and medical care, etc. The living environment is more beautiful and the people's lives are happier.

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