On July 25, 2012, Kumho Tire Dealer Conference was held in the Great Hall of the People. Nearly 1,000 people, including leaders of Chinese Consumers Association, China Rubber Industry Association, China Automobile Industry Advisory Committee, Qingdao University of Technology and other relevant departments, professionals and distributors attended the conference. In addition to the release of SOLUSK H32, a new high-priced parity product, Kumho Tire Dealers also jointly published the Beijing Declaration. It is understood that Kumho Tire’s holding of this conference has special strategic significance. On the one hand, this is an inventory and innovative marketing strategy conference that will comprehensively review the objectives, management, and support policies of channel marketing and provide better guidelines for sales and management in the second half of the year. On the other hand, Kumho Tire will release a new product, SOLUSKH32, to comprehensively upgrade mainstream products and formulate corresponding sales and channel policies. The SOLUSK 32, released this time, is mainly used in medium-sized cars, providing drivers with more quiet and comfortable driving experience. The SOLUS series to which this product belongs is a classic product of Kumho Tire, which has been well sold for many years in the domestic and foreign markets. As early as in 2009, the Russian automotive magazine "ZaRulem" conducted performance tests on wet and dry braking, handling, and safety of 15 tire brand products, as well as comprehensive evaluation of noise, fuel consumption, and loss, etc. SOLUSKH ranked 17th; Europe's most authoritative and largest number of professional automotive magazines "ADACMotorwelt" test, also awarded the "excellent recommendation" honor evaluation of the best grades of the series. The relevant person in charge of Kumho Tire said that the convening of this meeting has a positive significance in bringing together the strength of distributors across the country, defining development goals, unifying marketing concepts, and improving service levels. In addition, Kumho Tire also co-publishes the "Beijing Declaration" jointly with distributors and consumers, and makes commitments for future development. According to the latest statistics from China Rubber Association, the total output value of China's tire industry increased by 21.27% year-on-year in the first five months of this year, and its sales revenue increased by 21.80% over the same period of last year. Industry analysts believe that in the second half of the year, China's tire sales will gradually improve as the market environment picks up. It is expected that the tire market in the third and fourth quarters of 2012 will have more optimistic performance. In this situation, Kumho Tire's market policy and market performance will attract attention.
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Kumho tire dealer meeting was held in Beijing