Chongqing Huanyu Automobile Sales Company , https://www.huanyuautos.com
How LED lighting companies can achieve breakthroughs in e-commerce
The rise and rapid development of e-commerce has spawned a strong online shopping boom. Under the impact of this wave, traditional lighting companies can no longer calm down. They have turned to e-commerce to seek breakthroughs. Among them, low-key behavior has been explored in the lighting industry for ten years. The domestic optoelectronic giant Lidaxin Group also turned its development touch to e-commerce, and its Lilai brand as a powerful weapon to enter the electric business. Leelite is a green lighting brand under the Lidaxin Group. It is also the first export brand in Xiamen recognized by relevant departments. The brand is registered in 78 countries around the world. It is not difficult to see that Lai Lai is born with a different aristocratic lineage. So in the face of the increasingly fierce competition in the e-commerce lighting market, how does Li Lai’s rising star launch his siege in the electric business community? The product is fundamentally no matter how the business develops, whether it is the traditional offline sales or the popular online sales, the product is always the most fundamental and core support point of the brand. As the brand of Lidaxin, Lilai can be on the product. Said to have innate advantages, he can rely on Rieter's strong LED product development, production and other hard power, but also through the self-built lighting design team, from technology to appearance to ensure product competitiveness. Haoguang is the brand positioning of Lidaxin and is the core concept of Lilai's product development. Therefore, for the lighting products, the Lilai brand team has its own unique insights. In addition to paying attention to the external aesthetics of the lamps, they pay more attention to them. Light and home, the relationship between light and life, their pursuit of the quality of light is almost paranoid, so for the color temperature, luminous flux, color rendering index, these parameters related to light quality are strictly controlled to ensure the comfort of light And health. Differentiation is the key to the current e-commerce lighting industry. Product homogenization and price vicious competition can be said to be a common problem in the whole industry. Facing such a fierce market competition situation, it is a matter of raising the price banner and confronting the opponents. Looking for a breakthrough? It is undeniable that the price is only a short-term behavior, and the long-term sustainable development of the brand ultimately depends on the brand power. Based on the goal of creating a brand and the in-depth interpretation of the brand, Li Lai did in-depth market research before entering the market. From consumer positioning to product style and brand image, they all made comprehensive plans and finally proposed simple and extraordinary. Brand positioning, from the short words, the pursuit of the product is extremely simple, advocating the delicate beauty of Jane life, aside from the current primary lighting thinking that many lighting companies only use the lamp as a lighting tool to sell, the lamp as a thoughtful The emotional life carrier gives the thought and soul of the lamp, fuses the temperament taste of the lamp with the taste of the home, and uses the concept of life to enhance the ideological connotation of the product, thus forming a difference in many selling vendors. Service is to ensure that for consumers of online shopping lamps, logistics, after-sales, installation can be said to be the three major concerns when they buy, for these three major problems, Li Lai has done a good response. First of all, in the logistics, self-built more than 10,000 square meters of warehousing logistics center and professional distribution team, work hard on the packaging of goods, the outer box is imported high-quality kraft paper, plus wooden frame protection, internal lamps and accessories are embedded The integrated foam mold packaging, through such a layer of strict packaging, greatly reduces the breakage rate during product transportation. Secondly, in terms of after-sales, Lilai and the offline professional home improvement installation company have launched in-depth cooperation and launched a free home installation service policy. This measure is not the first in the electric business, but it is also rare, especially for the first-time e-commerce For the rookie, the implementation of this after-sales service means greater investment in service costs, but its intention is undeniable to consumers as an excellent customer experience. With the increasing competition in the LED industry, many offline traditional lighting companies have turned to the line, but how to quickly erect their own banner in the electric business, technology research and development, product strength, brand power, channel power are lacking in every link Nothing.
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