Heavy truck in the first quarter: Dongfeng eye-catching car differentiation

The performance of the entire heavy truck in the first quarter was tepid. Although there was no buzz last year, the overall increase still occurred.

According to statistics from the China Association of Automobile Manufacturers, in the first quarter, 299,436 and 290,361 heavy-duty trucks (including non-integrated vehicles and semi-trailer tractors) were sold and sold, which were 8.20% and 8.40% higher than the same period of last year, and the rate of production and sales was 96.97%. The top nine companies in terms of sales of heavy vehicles are: Dongfeng, Sinotruk, FAW, Shaanxi Auto, Beiqi Foton, Beiben Heavy Duty Truck, SAIC Iveco Hongyan, Anhui Jianghuai and Hualing Automobile. The above nine companies sold a total of 278,273 heavy trucks, accounting for 95.84% of the total sales of heavy trucks. Compared with the rapid growth of all companies in the first quarter of last year, the first quarter of this year saw some growth, some declined, and the sales situation was divided. The top nine heavy truck companies whose sales are ranked are as follows:

Dongfeng has achieved eye-catching first-quarter sales of 61,329 units and 16.39% increase in the first group army, making Dongfeng the first time to surpass CNHTC and FAW Jiefang to become the leader in heavy truck sales; China National Heavy Duty Truck sales growth rate of 0.46%, and sales in the first quarter of last year It remained basically the same and maintained the position of second place in the first legion; FAW Liberation was the only company with a declining sales volume in the heavy truck nine. The growth rate was -21.61%, which fell to the location of the probe of the heavy truck's first legion.

The first place and the third place transposition. Why did the first group army change so much? The reason is that in the heavy truck sales in the first quarter, engineering vehicles such as dump trucks and mixer trucks dominated, with a year-on-year increase, and the growth rate of road transport vehicles slowed down, among which the sales of semitrailer tractors dropped by 21.20% year-on-year. For a long time, the liberation tractors of FAW have occupied a comparative advantage. Sinotruk's relatively strong market is in the construction vehicle sector. Therefore, the liberation of both sales volume and market share is not difficult to understand.

Among the first group of companies, Dongfeng Commercial Vehicles performed best in the first quarter. Dongfeng's advantage market is somewhat similar to liberation, and it is also in the road car market. In the first quarter of this year, the sales volume of tractors dropped by more than 20%, but the tractors of Dongfeng Commercial Vehicles continued to grow despite the overall market decline. Dongfeng Commercial Vehicles thus became the first-quarter heavy truck sales champion.

The pattern has not changed The collective force of the Third Group Army In the first quarter, the distribution of heavy truck sales continued the pattern of the traditional three “groups”, with Dongfeng, CNHTC, and FAW Jiefang being the first group. The sales volume was distributed around 50,000; The sales volume of the Second Corps, Shaanxi Auto and Foton both exceeded 30,000, an increase of 17.4%, and they continued to rank fourth and fifth in the industry.

In the heavy truck market in the first quarter, except for the strong performance of the Dongfeng Group of the first group, the third group collectively exerted force. Except for the sales volume of Anhui Hualing heavy trucks approaching 10,000, Beiben, Hongyan and Jianghuai all sold more than 10,000 vehicles. 40%, of which Jianghuai increased its rate by as much as 128.29%, making it the highest growth rate in the heavy truck market.

Sufficient Supporting Capabilities The Third Group Recaptured its Lost Position In the first quarter, the market share of various companies also changed greatly. One characteristic that emerged was that the overall share of the First Group declined, and that of the Third Group Army increased significantly. Specific share see below:

In the first group, except for a slight increase in Dongfeng’s market share, the market share of CNHTC and FAW’s liberation has been declining, which has caused the first group’s overall market share to shrink slightly. From the perspective of market share, the market share of Dongfeng Commercial Vehicles in the first quarter of this year rose from 19.67% last year to 21.12% this year, while the heavy truck Group dropped from 20.34% last year to 18.85%.

FAW Group's decline was the most severe, falling from 23.42% last year to 16.94%. The overall market share of First Group declined.

The second group army’s market share rose slightly. Both Shaanqi and Foton’s market share increased by nearly 1 percentage point, while the heavy truck companies in the Third Group Corps increased their market share from 12.06% last year to 16.68% this year, and their market share increased by 4.62%.

An important reason for the overall decline of the First Group is that the First Group Army has a relatively complete industrial chain. Under the tight supply of spare parts last year, the first group army with strong supporting capabilities in the system can better meet its own supporting needs. Therefore, it occupies a large market share. Due to the relatively small production volume, the Third Group Army has less discourse power in parts and components supporting companies. In the last year, the supply of spare parts, especially the engine was in short supply, the Third Group Army’s supporting capabilities were seriously insufficient, affecting its sales and losing some markets. Share. This year, the occurrence of out-of-stock parts has rarely occurred. As a result, the market share of the second and third group army has increased rapidly.