Markus Krieg, General Manager of Rutronik's Asia Pacific Region, told reporters: We believe that the global demand market for electronic products will generally cool down in 2012, but the demand for certain products will remain stable. The challenge we will face in 2011 is how to both carefully review our inventory strategy and support our customers when volume requirements change. The two major business opportunities in 2012 were the strong growth in the lighting and automotive electronics markets. There are two marketing strategies for us: one is to provide better technical support, including all the electronic components required for the lighting application market; the other is to provide high-quality service to all customers worldwide. Our unique competitive advantage is that as a private company operating globally, we can maintain our overall long-term strategy without reporting to shareholders. In addition, we are operating an IT system globally, which allows us to provide the same level of high-quality service to our global customers.
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Global electronic demand market will cool in 2012