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At the beginning of 2010, when people summarized the production and sales situation of the heavy-duty truck market in 2009, one of the most commonly used words was to suppress it first. In the second half of 2009, the production and sales of the heavy truck market grew rapidly. The annual sales volume reached 630,000 vehicles, an increase of 17.7% year-on-year. At that time, many people predicted that the heavy truck market in 2010 is still promising, but did not think it would be good. Many responsible persons of heavy truck companies said that there was no off-season or season in product sales in 2010, and the market has been very hot. In the first half of this year, the sales of heavy trucks approached 600,000 units, an increase of 112.9% year-on-year.
In the second half of 2010, the growth of “blowout†did not end. According to the data released by the China Association of Automobile Manufacturers recently, from January to November 2010, the sales of heavy trucks reached 942,000 (including non-complete vehicles and semi-trailer tractors), an increase of 64.45% year-on-year, and exceeded one million units in 2010. . Heavy truck companies enjoy the dividends brought about by the rapid development of the market. Behind the soaring sales, there is more and more fierce competition. Various companies have made every effort to push products and sales. In 2010, a number of product markets performed outstandingly. Such as Dongfeng Commercial Vehicle's Tianlong heavy truck, sales have achieved rapid growth, Dongfeng Heavy Truck has now ranked second in the heavy truck industry sales. In addition to this, FAW Jiefang J6, Dongfeng Liuzhou Automobiles Balong 507, Shaanxi Auto F3000, Valin Star Kema, and CNHTC Haoyu A7 also have a good performance.
FAW Liberation J6
In 2009, Liberation J6 sold 18,000 vehicles. In 2010, the cumulative sales of the Liberated brand medium and heavy trucks reached 260,000 units, of which, the J6 series heavy trucks sold more than 60,000 vehicles. As the flagship product of FAW's liberation and launch, J6 has received many honors, such as the China Automotive Industry Science and Technology Progress Award, etc. This model is a brand-new product developed by FAW Liberation Co., Ltd. with the advanced technology of world trucks, which is suitable for China's national conditions, and its engine, transmission, Drive axle's three key assembly technologies have reached the domestic leading level. In addition to its technical advantages, FAW Jiefang also made great efforts in marketing. According to reports, in 2010, FAW's liberation marketing system gradually shifted from a sales target orientation to a market share target orientation, and gradually refined the overall share target, the target of the share target of the line, the target of the market share, etc., and the marketing work was closer to the needs of users, promoting J6. Heavy truck sales increased rapidly.
China National Heavy Duty Truck Haoyu A7
In 2009, it sold 2,700 vehicles and sold more than 10,000 vehicles in 2010. It is understood that Hao Hao A7 positioning high-end market is a representative product of China National Heavy Duty Truck. Hao Hao A7 uses a lot of lightweight technology, more in line with market demand. With the cooperation of Sinotruk and German Mann, the Haoyu A7 will enhance its performance on the MAN technology platform.
JAC Gehrfa
It is understood that in 2010, JAC Gehrfa launched marketing campaigns targeting four key regions and five sub-important regions. The number of sales outlets nationwide has reached 180. In 2010, Gorefa heavy truck sales target was 20,000 units. From January to November 2010, the sales volume of this model has reached 23,000 units, and the annual sales target is achieved in advance.
The card performance is stable
According to statistics from China Association of Automobile Manufacturers, from January to November 2010, China's medium-sized goods vehicles (including non-integrated vehicles) sold a total of 251,500 vehicles, an increase of 4.86% year-on-year. According to statistical data, the sales volume of China Cards has not seen a large increase. Overall, the production and sales situation in the China Card market is relatively stable. In recent years, the scale of production and sales of China Cards is gradually shrinking, but due to its advantages in the short-to-medium-distance logistics market, demand has remained relatively stable. In recent years, in order to improve the product structure and seize the market share, many heavy truck companies have extended their product lines and launched some competitive Chinese card products. On the other hand, some light trucks' large tonnage light trucks have been upgraded to Zhongka by improving their carrying capacity, which has enabled the Chinese card market to become more diversified and has seen some bright spots.
Jianghuai Weiling III
Jianghuai Weiling III is a new product launched in 2010. In the eyes of many users, this is a reinforced light truck with a wheelbase of 5300mm and a maximum load of 10 tons. JAC Commercial Vehicle Research Institute, on the basis of guaranteeing product universalization, upgraded the Weiling series of products, highlighting high power, low fuel consumption, high carrying capacity, high reliability, high comfort, high security, and high cost performance. Meet the urban-rural and inter-city logistics needs in the 300-500 km range. According to Jianghuai staff, the sales momentum of Weiling III has been encouraging since the time of listing. Orders have been placed on the Spring Festival this year.
Dongfeng Tianjin
Since its launch in April 2008, Dongfeng Tianjin started sales of 1,754 units a year. In 2009, sales exceeded 10,000 units. In 2010, sales exceeded 30,000 units. It is understood that the Dongfeng Tianjin series has completely independent intellectual property rights, and the independently researched and developed chassis, body, and engine have reached the domestic leading level. The product has also passed the certification of European-related automobile laws and regulations and has outstanding safety performance. The key assembly and vehicle digital information platform represented by the EQ4H engine and D530 cab broke through the monopoly of foreign companies. Not long ago, Dongfeng Tianjin Medium Truck was awarded the first prize for scientific and technological progress in China's auto industry.
Dongfeng Liuqi Long 609
The dragon 609 keel structure of the cab was welded with high-strength steel plates, and the impact resistance and pressure resistance were strengthened, and the safety performance reached the requirements of European regulations. In addition, the double girder of the car adopts high-strength steel plates, and the internal and external beams are pressed together by a 6300 ton press machine, which has a strong bearing capacity. It is understood that the Long Long 609 is a high-end medium-duty card that Dongfeng Liuzhou Automobile has introduced on the Balong 507 platform, and it has achieved high-speed and heavy-duty. At the same time, Chong Long 609 will raise the safety performance of China Card to a new height. The vehicle has undergone destructive tests on various harsh road conditions, and it is particularly suitable for road conditions and changing weather conditions in China and other countries in Asia. The cab has been optimized based on Asians' body characteristics and has been well received by users since its launch. Has gained the reputation of "the king of safety and comfort". In the China Truck of the Year Award 2010, Long Long 609 won the 2010 Middle Card Award.
High-end light cards emerge
According to statistics from China Association of Automobile Manufacturers, from January to November 2010, China sold a total of 1.796 million light trucks (including incomplete vehicles), an increase of 27.89% year-on-year. In the truck industry, light truck sales account for the largest proportion, and there are also more light truck brands and models on the market. In 2009, the implementation of policies such as automobile going to the countryside stimulated the demand of the vast rural areas and small town markets. The light trucks are characterized by their durability, strong bearing capacity, and moderate price. They are welcomed by users of medium and short-distance logistics and cargo distribution, and their demand has soared, which has become the main driving force for the rapid growth of light truck sales.
With the increase in market sales, the young card market in 2010 has also shown the characteristics of high-end products, and mid- to high-end light trucks have continued to emerge. The profit of medium and high-end light trucks is relatively high, and the market concentration is relatively high. In 2010, many light truck companies took aim at this “gold mine†and launched high-end and medium-high-end products one after another. In the face of fierce competition, some high-end light trucks have to be sold at reduced prices.
Foton Aoling
In 2002, Ao Ling light trucks took the lead in the markets of Guangdong, Beijing, Jiangsu and Zhejiang, and this light truck positioned in the mid-end market was soon recognized by users. Subsequently, Beiqi Foton made several upgrades to Olympic Bell. According to statistics available, from January to September 2010, Ao Ling light trucks have sold 45,000 vehicles and sold 60,000 vehicles in the year, exceeding expectations. In 2010, Foton introduced its strategic product, the Aoling CTX, which uses a Cummins engine and has a power of 125 kW and a maximum torque of 600 N•m, and has reached the national IV emission standard. It is understood that at present, Foton Ao Ling CTX has set a record of sales growth of more than 60% for three consecutive months. This growth rate is among the highest in China's mid- to high-end light trucks, and its market share is gradually increasing. It is reported that in 2011, the sales target of Ao Ling light trucks is 75,000 vehicles, of which, Olling CTX plans to sell 17,500 vehicles.
Nanjing Iveco Yuejin Expo version light truck
It is understood that the Nanjing Iveco Yuejin Expo version of the light truck uses advanced Sophie diesel common-rail engines and other well-known brand-name engines, the vehicle's fuel economy has been fully enhanced. As a representative model of Nanjing Iveco's new-generation light truck, the Yuejin Expo version of the light truck has been listed for less than half a year, with an average monthly sales increase of more than 30%. Yuejin Expo's light truck sales accounted for over 30% of Yuejin's total sales of light trucks.
Jianghuai handsome bell III
This is a new generation of high-end light trucks launched by JAC. It is understood that the Jianghuai Shuai Ling III is the N721 light truck that was unveiled at the 2010 Beijing International Auto Show. Various performances are benchmarked by internationally renowned brand products, and hundreds of cases of domestic and foreign user usage data are collected, and research and conclusions are made. Based on this, new performance targets are formulated. The product's power, economy, braking, steering and other performance have reached a higher level. This product is a strategic product created by JAC's concentrated advantageous resources. Therefore, it has high hopes for the market performance of Shuai Ling III.
In addition to the above products, products such as the Qingling 600P and Nanjing Iveco Leaping Oka, which are positioned in the high-end market, are also bright spots on the 2010 young card market.
Evaluate the highlights of China's heavy-duty, light-duty commercial vehicles in 2010 and highlight the heavy truck performance
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