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The assembly of vehicles into components is betting on Beijing Hyundai “changes†But at the same time, South Korea, where auto manufacturing traditions and history are not rich, is also under heavy pressure from European, American and Japanese manufacturers. Beijing Hyundai's vice president of sales in Korea has mysteriously appeared in the Guangzhou Honda new car release. For modern times, Japanese companies are the most direct blows to Korean cars. Hyundai himself also understands that in the Chinese car market, technologies and products The competition of the line is close to saturation, and if it does not make full use of it, then one of the weak brands of light brands can make modern breathless. Some experts even predict that after a maximum of ten years, China’s auto products will fully surpass South Korea. Next year’s South Korea’s modern can only use two methods to decompress modern Beijing. First, increase investment and put the best The second is to avoid the transfer of parts and components development technology as much as possible. Currently, Korean-funded parts and components companies account for half of the total, and it may be even more next year. In particular, engines and gearbox production plants that account for the majority of localization rates have no alternative source of products, and South Korea will make efforts next year. investment. The current global modular assembly plant will be built next year by Hyundai Investment. BAIC: The primary stage has not been changed to full learning. In order to highlight talent autonomy, in fact, the success of Beijing Hyundai has important implications for both China and South Korea—Korea Hyundai Motor Group hopes to rely on China’s huge automotive consumer market to achieve its 2010 Has become the world's fifth-largest automaker's strategic goal; and Beijing Auto is eager to get out of trouble and revitalize the Beijing auto industry, and promote the structural adjustment and product upgrading of Beijing auto industry by introducing advanced technology and management experience of South Korea’s Hyundai Motor Group. , And promote the development of related industries including auto parts and service trade to promote the accelerated integration of Beijing auto industry into the international market. Considering the contradiction between the advantages of output technology and the maintenance of technology, Korean entrepreneurs used the time difference, on the one hand, they promised to help Beiqi's future development capabilities, and on the other hand, they insisted on the current technological superiority of BAIC. Beiqi also recognized that Beijing’s Hyundai is in the primary stage and aimed at the ambivalence of the South Korean side and put forward the goals of the next year in practice. First of all, people, in Beijing Hyundai, Korean employees in the development and sales departments accounted for the majority, these people are experts in the automotive industry, and China is still lacking in the number and quality of senior personnel, which will not be conducive to localization. After the future development of China-funded enterprises, it is difficult for the joint venture partners to form a joint force in the market competition. Xu Heyi called talents particularly important in dealing with the threats from many domestic competitors in 2004. However, despite Beijing’s considerable talent advantages, Beijing Modern still feels the pressure on talents, mainly due to the shortage of talent in terms of technology, management, and senior blue-collar personnel. The gap between Chinese staff and Korean staff in terms of hardship, professionalism, etc. It is also relatively large. “The main purpose of our establishment of a Sino-foreign joint venture is to introduce and absorb advanced management experience and technology from abroad, but there is no guarantee of excellent talents. So many things are empty talk.†According to Beijing Hyundai’s 2004 plan, companies will continue to graduate University students selected for the key training. In addition, the Advanced Technical Training School opened in Shunyi has officially started school and is training skilled workers for Beijing Modern and other companies. In the next year, we will also train with Peking University and Tsinghua University. However, compared to the vacancy of talent, the market issue is even more urgent. Xu Heyi stated that “In the Beijing Modern Project, although both China and South Korea have the same Oriental cultural background, the Korean staff does not know much about the Chinese market.†In response, eager to see the South Korean sales revenue growth, and its own distribution Beiqi, which has weaker capabilities, has a headache for this. It is easy to see that the improvement of the distribution network will be the focus of next year. China is very likely to propose greater control over sales. Xu also admitted that: “In the past, one of the development ideas of our auto industry was to use the market for technology, but if the technology is not used after the market is opened, it may be lost. The wife broke down again. So I think that in the course of the development of the joint venture, the Chinese side should play its own characteristics of understanding the market, give full play to its advantages, and play a more important role.†There is still another issue next year, Beijing Automobile and modern negotiations, that It is the great changes in industrial policy, especially the influence of the trend of brand autonomy. Xu Heyi also took the opportunity to raise the issue of self-development: "The National Development and Reform Commission will soon issue a "Policy for the Development of the Automobile Industry," which will restrict the production of automobiles relying on parts-by-part assembly, and guide the rationalization of investment in the automotive industry. Beijing Hyundai will establish a company. The technical R&D center will increase its own development efforts, accelerate the upgrading of parts and components, and eventually build a development platform.†If BAIC moves beyond this step, it will force Hyundai to express its position on the issues of technology transfer and cooperative development as soon as possible, and for China’s In the market, modernity is likely to bow again.
Change vehicle assembly as part of the betting Beijing modern "change strokes" 2