Audi Counts the Most Successful One Year in the Chinese Market

The past year was the most successful year in Audi's history. In 2011, Audi's global sales increased by 210,000 vehicles year-on-year, an increase of more than 19%, and sales exceeded 1.3 million. Audi also surpassed Mercedes-Benz and became the world's second-largest luxury car brand for the first time in history. Xiao Xiaobo, Audi's director, said that Audi’s goal of reaching 1.5 million vehicles worldwide by 2015 may be achieved ahead of schedule.

Sales figure

In addition to sales, Audi's profit in 2011 also set a new high. The annual sales increased by 24.4% to 4.4 billion euros, and the operating profit increased by 60% year-on-year to 5.3 billion euros!

What makes the Audi Board happy is that Audi's product structure has also changed. In 2011, the sales volume of C and D products made up of A6, A7, A8, Q7, etc., was 25% of that in 2009 in all models. Increase to 38%.

Audi had almost achieved growth in its top ten markets in 2011, and of course the most successful of these was China. Audi sold 313,000 vehicles in China last year, a year-on-year increase of 37.3%. China is not only the largest market for Audi's global sales, but it is also Audi's fastest-growing global market.

Audi chairman Steader said that 2012 will be a difficult year, but Audi will continue to maintain growth, annual sales growth will be higher than the industry average, and will continue to maintain double-digit growth in China. It is reported that in the first two months of this year, Audi sold more than 200,000 vehicles worldwide, an increase of 8% year-on-year. It is reported that Audi is accelerating its capacity expansion in China. The new A3 will be put into production at the Foshan plant next year. In the future, Audi's capacity in China will reach 700,000.