2011 US luxury car throne battle BMW and Mercedes competition

According to Bloomberg News, the sales of auto makers in the US car market in the first 11 months of the year have already been announced, and the luxury car market pattern has become clearer. Mercedes-Benz's second-half effort showed a catch-up trend, while BMW's advantage in the US market for luxury car leaders has some savings. Industry insiders say that the winner is still not known.

BMW has taken the lead and Mercedes-Benz has been catching up with analysts, saying that Toyota’s Lexus brand has surpassed the US market’s luxury car sales championship for the past 11 years, while the Japanese car company’s sales decline and the March’s super earthquake have caused it to lose its original status. The status allows the remaining luxury cars to compete for the throne, while BMW and Mercedes-Benz are among the two leading competitors.

To date, BMW has remained the highest-selling luxury brand in the US market this year, surpassing 221,000 vehicles in the first 11 months, while Mercedes-Benz has reached 219,000 units, narrowing the gap to 1,582 vehicles.

Mercedes's late-start speed mainly comes from the launch of new cars, including the new M-class and the refurbished C-class. At the same time, Mercedes-Benz began to develop two C-level and BMW 3 contenders. In November, the sales volume in the C-class US market doubled from the same period last year, from 3,930 to 8,358; the M-class also increased by 38% to 4,796 units. Mercedes-Benz C-class also faces leasing business and contributes a lot to the total transaction volume.

United States TrueCar. Jesse Toprak, an analyst at com.com, pointed out that BMW’s strengths earlier this year appeared to be “out of reach”, while the rapid rise of Mercedes-Benz was “surprising” and that the fight between the two would be “a close match”. war". According to the current development trend, Jesse Toprak even predicts: "Mercedes will likely reach the summit this year."

Steve Cannon, vice president of marketing for Mercedes-Benz America, said that the launch of new products is just the right time. December will be the Mercedes-Benz traditional sales season, but Cannon pointed out that transcending BMW is not Mercedes’s priority: “The situation in December will be close to November. Both sides are quite equal. We have not issued an order from Stuttgart’s headquarters requesting to surpass BMW.”

Sales of major luxury car brands in the US market in November 2011 In November 2011, the BMW Group's BMW brand sold 21,521 units in November, compared to 20,097 units in the same period last year, exceeding the 7.1% rate; this year's January-November BMW brand In the United States, cumulative sales reached 221,073 units, an increase of 12.3% from 196,833 units in the same period last year. (Note: Only major luxury car brands are sold here, BMW does not include Mini, Mercedes does not include Smart and Linear Technology.)

In contrast, in November, Mercedes-Benz, the Daimler Group, sold 26,796 vehicles in the United States, a 47.2% increase from 18,208 vehicles last year, and surpassed BMW's US luxury car championship for the second consecutive month. throne. Accumulated sales for the first 11 months totaled 219,491 units, an increase of 11.8% from the same period last year of 196,288 units.

In November, Audi sold 9,700 vehicles in the United States, an increase of 3.6% from 9,365 units in the same period of last year. Accumulated sales for the first 11 months were 104,906 units, an increase of 15.2% from 91,083 units in the same period of last year. Audi sold 10,225 vehicles in the United States in October, a decrease of 4.0% in November from the previous month. The 3.6% year-on-year increase was also significantly lower than 25.8% in October, making it the lowest growth among the three.

Lexus, which had previously held the top spot of the US luxury car market for the long-term, sold 19,458 units in November, a 6.7% increase from 18,240 units last year; the cumulative sales in the previous November still failed to reverse the decline and fell from 201,769 units last year. 14.2% to 173,197 vehicles.

Another Japanese luxury car brand, Yingge, even kept falling in November, down 7.6% from last year's 10,718 units to 9,909 units. The cumulative sales in the previous 11 months fell by 6.7% from 118,117 units last year to 110. 170 vehicles.

Nissan’s Infiniti unit sold 8,428 vehicles in the US in November, up from last year’s 8,182 units by 3.0% year-on-year; cumulative sales for the first eleven months fell by 3.8% to 87,471 units from last year’s 90,909 units.

As the number one luxury brand in the United States, Cadillac also saw sales decline in November, down 5.6% from 11,801 units to 11,145 units; cumulative sales for the first 11 months were 136,130 units, an increase from 130,207 units in the same period of last year. 4.5%.

Ford’s Lincoln brand’s sales in the United States fell by a large margin in November from 7,648 vehicles last year, down 17.6% year-on-year to 6,305 units, and the cumulative sales for the first eleven months fell by 0.7% from 77,768 units. 77,240 vehicles.

Porsche sold 2,255 vehicles in the United States in November this year, a decrease of 6.7% from 2,416 vehicles in the same period of last year. However, cumulative sales still maintained an increase of 19.5% from 22,753 to 27,189.

In November, Volvo sold 4,844 vehicles in the United States, an increase of 18.8% from 4,078 units in the same period of last year. Accumulated sales in the first 11 months totaled 61,898 units, which was 2.71 times that of 16,667 units in the same period of last year.

In November, Jaguar Land Rover’s sales in the United States increased by 17.2% year-on-year to 4,735 units from 4,039 vehicles last year, while cumulative sales in the first eleven months increased by 10.3% from 44,329 units to 44,495 units.